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How We Can Help

We help you make the right marketing decisions, and it allows you to increase the value of your business with more than a 95% statistical certainty. We base our promise on the scientific approach to making your work easier and its impact significantly stronger.

The perfect choice. By investing in customer equity, marketing grows your company’s value the most. There are several ways to do this; below are a few examples of how we could help you.

CUSTOMER LIFETIME VALUE

We help you understand who your most productive customers are and how to identify them. For example, we find out how determining short-term vs. long-term value affects modeling and outcome, how to take into account the complexity of the whole, or what variables should be included or excluded from the model.

CUSTOMER LOYALTY

Customer loyalty is not the same thing as customer satisfaction; Even less Net Promoter Score (NPS). So how do you measure true customer loyalty, and how is it built? We will create a comprehensive and scientifically valid customer loyalty meter for you, which will also be combined with brand capital.

An excellent choice. By increasing your team’s ability to meet the challenges posed by customers, competitors, and the operating environment, you grow your business’s value with a good rate of return. There are several ways to do this; below are a few examples of how we could help you.

STRATEGIC DECISION- MAKING

We help you, and your team make the right decisions instead of using myths, belief in the gut, and jumping onto the latest trend. For example, we train and advise you on how and what kind of strategic information is worth utilizing, how the logic of brain activity should be taken into account in decision-making, and the essential scientific findings specifically for you.

COMMUNI- CATION

We help you and your team make the right decisions in communication. For example, we train, instruct, and guide you into constructing an optimized message, taking into account brain function, how communication unconsciously affects people, whether it’s worth using humor in ads, and how much to invest in different media.

PRICING

We help you, and your team make the right decisions related to prices and discounts. For example, we train and advise you on how to present prices and discounts, when using monetary or non-monetary discount is more beneficial, and what are the essential scientific findings specifically for you.

PRODUCT

We help you and your team make the right decisions in product development and launch. For example, we train and guide you on the aspects of the marketing mix that determine the success of your product launch, how your product packaging affects the customer, and what it should look like, what features the product should have and those which do not affect the customer’s brain function as expected.

A wise choice. Investing in brand equity is the third most effective way of marketing to increase a company’s value. There are several ways to do this; below are a few examples of how we could help you.

BRAND PORTFOLIO STRATEGY

We develop a brand portfolio strategy, or brand architecture, that enables the right kind of brand-specific strategy. For example, we will find out how many brands and sub-brands you should have, how the brands are connected, what are their roles (hierarchy), and how a company and product brands are taken into account.

BRAND STRATEGY

With a brand strategy, we find out, for example, how you maximize the brand equity of an individual brand. The work involves, for example, exploring the psychological profiles of the brand’s customers, what kind of brand personality you should build, what would be the most effective value proposition for your brand, how to harness the marketing mix to build brand equity, or how to measure brand equity and how it impacts the company’s value.
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