How should you invest in marketing in a recession?

Should marketing be invested in the economic downturn, or should it be cut and budgets reduced? Or something in between? We investigated the matter, and we found numerous scientific studies that looked into the subject, according to which the result is pretty much clear (report in Finnish): https://sivustot.woerks.fi/.

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Copyright © Steinheide Oy 2019

Copyright © Steinheide Oy 2019