Countless business leaders encounter recurring challenges, often grappling in vain for solutions. Yet, a wealth of knowledge lies within the realm of science, extensively investigating cause-and-effect relationships that lead to profitable and value-boosting business practices. At Steinheide, we have made it our mission to share these invaluable scientific findings with you.
In the future, a concerning scenario emerges, wherein the marketing department has transformed into a mere hub for advertising and social media expertise. However, are there tangible explanations for the lack of recognition and diminished decision-making authority?
Marketing is accountable for generating value for both customers and the company, thereby establishing a foundation for sales. Nevertheless, marketing decision-makers need not be concerned; when executed ac-curately, marketing will undoubtedly influence sales figures positively.
Is sustainability merely a trend, or does it hold the potential for profitability within the realm of business? If indeed it is profitable, then in what scenarios, under which circumstances, and through what practical strategies can this profitability be realized?
Is advertising truly effective? If so, does it yield a positive or negative return on investment? Does advertising significantly impact a company’s value growth? What crucial factors should advertisement producers and managers consider to optimize ROI?
What actions would you take if you discovered that the success and failure of your communication can be primarily explained by one factor, surpassing all others? This factor, which accounts for up to 53.9% of your communication’s effectiveness (yielding 565% greater impact than the ad itself), is backed by tens of thousands of scientific findings and carries a statistical certainty of over 99%. Would you persist in spending resources as usual, or would you invest in this remarkable 565% more influential factor, gaining the commendations of your managers and colleagues for impressive revenue and profitability growth?
Onko mainonnalla mitään vaikutusta? Ja jos on, onko sen tuotto/panostussuhde positiivinen vai negatiivinen? Vaikuttaako mainonta yrityksen arvon kasvuun? Mitä mainonnan tuottajan ja ostajan pitäisi huomioida, että ROI saadaan optimoiduksi?
Through evolution, the brain has evolved to track the gaze of others. Consequently, the model on the left, fixating its gaze upon you, captures your attention for a valuable moment. Conversely, the model on the right directs its gaze towards our logo, prompting your eyes to swiftly transition to it. In addition to seizing your attention, our logo establishes a significantly stronger memory retention of over 50%.
Download here 10 pieces of valuable advice and instructions based on scientific studies. Each of them is also dependable, with a statistical certainty exceeding 95%.
Steinheide is developing an artificial intelligence service with partial funding from the European Regional Development Fund
