Deepening Customer Insights Through Scientific Foundations

Who would choose to build their career and reputation solely on beliefs, personal experiences, established conventions, “gurus,” and unfounded assumptions? Indeed, no one. Especially when science presents the assurance of certainty, dependability, and professional recognition, all backed by a statistical confidence level exceeding 95%. So, when we promise to amplify the efficacy of your marketing with a certainty surpassing 95%, where would you opt to embrace science first?

Better

CUSTOMER EXPERIENCE

with a Confidence Level Exceeding 95%

We meticulously navigate through the customer journey, dissecting it from the vantage point of behavioral science and psychology. We scrutinize its vulnerabilities and strengths, offering you concise feedback and recommendations for its advancement. Consequently, you’ll attain a clear grasp of the factors that influence customers’ purchase decisions—what hinders new customer acquisition and repeat transactions, the elements responsible for bottlenecks, and strategies for refining the customer experience from a sales perspective.

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PROCESS

Let's arrange a meeting

Let's go through your case in more detail and agree on the details.

We build the foundation

We find out what science says about your situation, where there could be blind spots, and what should be done about them.

​We analyze the situation

We find out at which contact points and which sensory cues the customer experience does not reach the optimal level.

We produce the report

We will share the results in a clear report with recommendations for action.​

We educate

We will review the results together with your staff to ensure their implementation.

Better

BRAIN IMAGING STUDY

with a Confidence Level Exceeding 95%

Brain imaging offers a direct connection to both customer understanding and predicting customer behavior. Thanks to that, your customer understanding is not based on what your customers want or know how to tell. As you surely know, according to countless scientific studies, people report the reasons for their purchase decisions to be largely different from what actually influences them.

By measuring the activity of the brain without polls and interviews that distort the results, you can get directly into your customers' automatic reactions, emotions and cognitions. In addition, brain imaging makes it possible to target the measurement result with the precision of fractions of a second to the exact cause of the reaction (e.g. TV or online advertisement).

PROCESS

Let's arrange a meeting

Let's go through your case in more detail and agree on the details.

Research subjects are being recruited

Brain imaging can be done using your customer register, or without it.

We will do the research

We handle brain imaging, that is, we find out what is really happening in your customers' brains.

We are preparing a report

We combine the results with thousands of scientific research results, and based on them, we tell you what was successful in the material, what was not, and how the material should be changed.

We educate

The most important thing is to put the produced knowledge into practice, so we train your people to use the knowledge in practical work.

Which of these pictures makes you look at our logo?

Adwiser-image

Through evolution, the brain has evolved to track the gaze of others. Consequently, the model on the left, fixating its gaze upon you, captures your attention for a valuable moment. Conversely, the model on the right directs its gaze towards our logo, prompting your eyes to swiftly transition to it. In addition to seizing your attention, our logo establishes a significantly stronger memory retention of over 50%.

Download here 10 pieces of valuable advice and instructions based on scientific studies. Each of them is also dependable, with a statistical certainty exceeding 95%.

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