The road to success is mostly built on relevant knowledge, usually, one that others do not have access to. When you know what to do, you know how to make the right decisions and avoid mistakes. Because our mission is to increase the use of scientific knowledge in marketing to improve companies' value, we feel obligated to share this knowledge with marketing decision-makers.
Science has studied a lot about how brand equity is built and what follows from properly built brand equity. In short, the results show convincing revenue growth, better margins...
Science has studied a lot about how brand equity is built and what follows from properly built brand equity. In short, the results show convincing revenue growth, better margins...
Based on the research data we presented in the first part of the SCIENCE+BUSINESS™ series, the appreciation and influence of marketing is in a sorrowfully bad shape, and it...
Any company aims to bring value to different stakeholders, and by the principles of the predominant economic systems, primarily to the owners, which is why the different functions of...
The improvement of the understanding is for two ends; first, our own increase of knowledge; secondly, to enable us to deliver that knowledge to others.
Science has studied a lot about how brand equity is built and what follows from properly built brand equity. In short, the results show convincing revenue growth, better margins...
Based on the research data we presented in the first part of the SCIENCE+BUSINESS™ series, the appreciation and influence of marketing is in a sorrowfully bad shape, and it...
Any company aims to bring value to different stakeholders, and by the principles of the predominant economic systems, primarily to the owners, which is why the different functions of...
Together, with scientific accuracy
