The road to success is mostly built on relevant knowledge, usually, one that others do not have access to. When you know what to do, you know how to make the right decisions and avoid mistakes. Because our mission is to increase the use of scientific knowledge in marketing to improve companies' value, we feel obligated to share this knowledge with marketing decision-makers.

The improvement of the understanding is for two ends; first, our own increase of knowledge; secondly, to enable us to deliver that knowledge to others.

John Locke - an English philosopher and the "Father of Liberalism"

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