In the ā€œIā€ of the Storm

In the “I” of the Storm Did you know that there is a correlation between disaster donations and the initials of the donor names and the disaster? Believe or not: When people have a shared initial with the disaster they are likely to contribute more. To...

Choosing the Right Promotional Mix

Choosing the Right Promotional Mix Choosing the right promotional mix for marketing communication might be a difficult task: Whether to go old-school and emphasize advertising and personal selling or to go with the hype and ensure the maximum amount of resource on...

Psychological Profiling

Psychological Profiling What is the most critical factor in advertising? Is it the brand? The advertising budgets? The creative execution? Perhaps the media? How about the number of repetitions and strategy? None of them. Based on over 1 700 scientific studies all...

Does Advertising Really Work?

Does Advertising Really Work? Googling the answer to this question generates several contradicting and confusing results. However, according to Statista, over $540 billion were spent in advertising in 2018. So, imagine other sectors of the same vicinity (e.g., hotel...