by Markus Kivikangas | Aug 26, 2019 | Insights
Transparent Packaging Affects Consumer Choices A recent study concluded that transparent packaging has a positive effect on the consumer choices. The study objects were from Fast Moving Consumer Goods (FMCG) product category: cereals, chocolates, pasta and fresh fish....
by Markus Kivikangas | Aug 26, 2019 | Insights
Red Enhances Performance in Contests The red coloration is well established as a sexually selected, testosterone dependent signal of male quality in a variety of animals. However, its relation concerning humans has not been assessed until now. A recent study evaluated...
by Markus Kivikangas | Aug 26, 2019 | Insights
Attractiveness and Gaze Faces are important social cues that influence our responses and interaction level. A recent study demonstrates that unfamiliar faces, depending on the level of attractiveness and gaze direction, increase or decrease brain activity in the...
by Markus Kivikangas | Aug 19, 2019 | Insights
A Bad Taste in Mouth Have you ever considered that the taste may influence your moral perception? A recent study has found strong linkages of favorable moral judgments with a sweet taste in the mouth. The morality philosophers like Hume have previously suggested that...
by Markus Kivikangas | Aug 18, 2019 | Insights
Emotional Intelligence in Sales and Marketing As the conceptual understanding of emotional intelligence is increasing, the researchers are finding more and more correlations of it in various domains. A recent study examines whether the salespersons with higher...
by Markus Kivikangas | Aug 16, 2019 | Insights
In the “I” of the Storm Did you know that there is a correlation between disaster donations and the initials of the donor names and the disaster? Believe or not: When people have a shared initial with the disaster they are likely to contribute more. To...
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