by Markus Kivikangas | Aug 19, 2019 | Insights
A Bad Taste in Mouth Have you ever considered that the taste may influence your moral perception? A recent study has found strong linkages of favorable moral judgments with a sweet taste in the mouth. The morality philosophers like Hume have previously suggested that...
by Markus Kivikangas | Aug 18, 2019 | Insights
Emotional Intelligence in Sales and Marketing As the conceptual understanding of emotional intelligence is increasing, the researchers are finding more and more correlations of it in various domains. A recent study examines whether the salespersons with higher...
by Markus Kivikangas | Aug 16, 2019 | Insights, Uncategorized
In the “I” of the Storm Did you know that there is a correlation between disaster donations and the initials of the donor names and the disaster? Believe or not: When people have a shared initial with the disaster they are likely to contribute more. To...
by KinghillKristiina | Jun 5, 2019 | Insights
Choosing the Right Promotional Mix Choosing the right promotional mix for marketing communication might be a difficult task: Whether to go old-school and emphasize advertising and personal selling or to go with the hype and ensure the maximum amount of resource on...
by KinghillKristiina | Apr 25, 2019 | Insights
Psychological Profiling What is the most critical factor in advertising? Is it the brand? The advertising budgets? The creative execution? Perhaps the media? How about the number of repetitions and strategy? None of them. Based on over 1 700 scientific studies all...
by KinghillKristiina | Apr 24, 2019 | Insights
Does Advertising Really Work? Googling the answer to this question generates several contradicting and confusing results. However, according to Statista, over $540 billion were spent in advertising in 2018. So, imagine other sectors of the same vicinity (e.g., hotel...
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