by Markus Kivikangas | May 4, 2020 | Insights
How should you invest in marketing in a recession? Should marketing be invested in the economic downturn, or should it be cut and budgets reduced? Or something in between? We investigated the matter, and we found numerous scientific studies that looked into the...
by Markus Kivikangas | Aug 26, 2019 | Insights
Red Enhances Performance in Contests The red coloration is well established as a sexually selected, testosterone dependent signal of male quality in a variety of animals. However, its relation concerning humans has not been assessed until now. A recent study evaluated...
by Markus Kivikangas | Aug 26, 2019 | Insights
Attractiveness and Gaze Faces are important social cues that influence our responses and interaction level. A recent study demonstrates that unfamiliar faces, depending on the level of attractiveness and gaze direction, increase or decrease brain activity in the...
by Markus Kivikangas | Aug 19, 2019 | Insights
A Bad Taste in Mouth Have you ever considered that the taste may influence your moral perception? A recent study has found strong linkages of favorable moral judgments with a sweet taste in the mouth. The morality philosophers like Hume have previously suggested that...
by Markus Kivikangas | Aug 18, 2019 | Insights
Emotional Intelligence in Sales and Marketing As the conceptual understanding of emotional intelligence is increasing, the researchers are finding more and more correlations of it in various domains. A recent study examines whether the salespersons with higher...
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