Transparent Packaging Affects Consumer Choices

A recent study concluded that transparent packaging has a positive effect on the consumer choices. The study objects were from Fast Moving Consumer Goods (FMCG) product category: cereals, chocolates, pasta and fresh fish. As all samples were fake products of made-up brands neither of the participants knew the actual taste of any product. The responses were recorded based on perception alone.

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Red Enhances Performance in Contests

The red coloration is well established as a sexually selected, testosterone dependent signal of male quality in a variety of animals. However, its relation concerning humans has not been assessed until now.

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Attractiveness and Gaze

Faces are important social cues that influence our responses and interaction level. A recent study demonstrates that unfamiliar faces, depending on the level of attractiveness and gaze direction, increase or decrease brain activity in the dopaminergic regions when meeting the person’s eye.

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A Bad Taste in Mouth

Have you ever considered that the taste may influence your moral perception? A recent study has found strong linkages of favorable moral judgments with a sweet taste in the mouth. The morality philosophers like Hume have previously suggested that moral judgments are not based on pure reason…

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Emotional Intelligence in Sales and Marketing

As the conceptual understanding of emotional intelligence is increasing, the researchers are finding more and more correlations of it in various domains. A recent study examines whether the salespersons with higher…

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In the “I” of the Storm

Did you know that there is a correlation between disaster donations and the initials of the donor names and the disaster? Believe or not: When people have a shared initial with the disaster they are likely to contribute more. Believe or not: When people have a shared initial with the disaster they are likely to contribute more.

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Choosing the Right Promotional Mix

Choosing the right promotional mix for marketing communication might be a difficult task: Whether to go old-school and emphasize advertising and personal selling or to go with the hype and ensure the maximum amount of resource on eWOM and ensure your products have been reviewed online by customers…

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Psychological Profiling

What is the most critical factor in advertising? Is it the brand? The advertising budgets? The creative execution? Perhaps the media? How about the number of repetitions and strategy? None of them. Based on over 1 700 scientific studies all over the world…

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Does Advertising Really Work?

Googling the answer to this question generates several contradicting and confusing results. However, according to Statista, over $540 billion were spent in advertising in 2018. So, imagine other sectors of the same vicinity (e.g., hotel and semiconductor industries) who are wondering if their products are any good…

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Does Advertising Really Work?

Googling the answer to this question generates several contradicting and confusing results. However, according to Statista, over $540 billion were spent in advertising in 2018. So, imagine other sectors of the same vicinity (e.g., hotel and semiconductor industries) who are wondering if their products are any good, to begin with. You, as an advertiser, want to make sure your money is well-spent and not wasted. We investigated for you, and the result may surprise you.

Psychological Profiling

What is the most important factor in advertising? Is it the brand? The advertising budget? The source? The creative execution? Maybe the media? None of them.

Choosing the Right Promotional Mix

Choosing the right promotional mix for marketing communication might be a difficult task: Whether to go old-school and emphasize advertising and personal selling or to go with the hype and ensure the maximum amount of resource on eWOM and ensure your products have been reviewed online by customers. Luckily, science has examined these questions, and we are pleased to inform you that we have the answers waiting for you.

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