Leveraging Personality for Improved Efficiency.
We Know Your Customers Better than You do.
There two major challenges in launching or relaunching a new product. First, avoid missing a chance of a lifetime by providing value. For example, Nokia had a touch screen years before the iPhone was introduced, but customer studies showed there was not.
Second, and finding a idea and value the customers actually want and will buy. We all are too familiar with these numbers:
of new grocery store products fail
of new CPG products fail