Leveraging Personality for Improved Efficiency.

We Know Your Customers Better than You do.

There two major challenges in launching or relaunching a new product. First, avoid missing a chance of a lifetime by providing value. For example, Nokia had a touch screen years before the iPhone was
introduced, but customer studies showed there was not.

Second, and finding a idea and value the customers actually want and will buy. We all are too familiar with these numbers:


of new grocery store products fail


of new CPG products fail


of new consumer
 products fail