Transparent Packaging Affects Consumer Choices

Transparent Packaging Affects Consumer Choices A recent study concluded that transparent packaging has a positive effect on the consumer choices. The study objects were from Fast Moving Consumer Goods (FMCG) product category: cereals, chocolates, pasta and fresh fish....

Red Enhances Performance in Contests

Red Enhances Performance in Contests The red coloration is well established as a sexually selected, testosterone dependent signal of male quality in a variety of animals. However, its relation concerning humans has not been assessed until now. A recent study evaluated...

Attractiveness and Gaze

Attractiveness and Gaze Faces are important social cues that influence our responses and interaction level. A recent study demonstrates that unfamiliar faces, depending on the level of attractiveness and gaze direction, increase or decrease brain activity in the...

A Bad Taste in Mouth

A Bad Taste in Mouth Have you ever considered that the taste may influence your moral perception? A recent study has found strong linkages of favorable moral judgments with a sweet taste in the mouth. The morality philosophers like Hume have previously suggested that...

Emotional Intelligence in Sales and Marketing

Emotional Intelligence in Sales and Marketing  As the conceptual understanding of emotional intelligence is increasing, the researchers are finding more and more correlations of it in various domains. A recent study examines whether the salespersons with higher...