Psychological Profiling

Psychological Profiling What is the most critical factor in advertising? Is it the brand? The advertising budgets? The creative execution? Perhaps the media? How about the number of repetitions and strategy? None of them. Based on over 1 700 scientific studies all...

Does Advertising Really Work?

Does Advertising Really Work? Googling the answer to this question generates several contradicting and confusing results. However, according to Statista, over $540 billion were spent in advertising in 2018. So, imagine other sectors of the same vicinity (e.g., hotel...